Web Engineering · UI/UX · Product Design
I design and build user-focused digital products that combine technical precision with thoughtful design. From front-end development to interface systems, I deliver experiences that are intuitive, responsive, and visually engaging.
Let’s explore how I can help bring your next product or brand to life.
Crafting Digital
Experiences
My name is Askold Makrikov. I bridge design and technology to craft engaging, user-focused digital experiences. My background spans frontend development, UI/UX design, and motion — with a passion for both aesthetics and performance.
What began as a creative exploration of design tools and web technologies has grown into a practice focused on building digital experiences that are structured, intuitive, and visually engaging.
I combine design sensitivity with technical skill — shaping interfaces that feel natural, telling stories through layout and copy, and developing high-performing websites that scale. From UI design to e-commerce builds, every project is an opportunity to craft with purpose and detail.
Over the years, I’ve worked across every phase of digital creation — strategy, design, content, front-end development, and platform integration. This hands-on journey has shaped my flexible, end-to-end approach and familiarized me with a wide range of tools, techniques, and workflows that adapt to each project.
Strategy & Structure
Every great project begins with listening. I collaborate closely with clients to understand business goals, user needs, and creative vision. Beyond discovery, I plan the digital architecture — designing content structures, data flow, and functionality with clarity and intent.
Design & Creative
Visual expression is at the heart of everything I build. I work fluently across industry-standard tools to craft intuitive, aesthetic, and meaningful digital experiences — from branding and layout to motion and presentation.
UI/UX & Prototyping
I prototype with purpose — validating ideas through wireframes, flows, and interactive mockups. Whether it's early low-fidelity sketching or polished UI systems, I choose the right fidelity for each phase.
Frontend Development
My front-end work bridges visuals and interaction. I develop responsive, accessible, and performant UIs using modern frameworks — enhancing them with animations and a focus on clean, maintainable code.
Web Platforms & CMS
I integrate design and development within powerful content and commerce platforms. From headless solutions to CMS-based builds, I deliver sites that are editable, scalable, and client-friendly.
AI Powered
I work hand-in-hand with a growing ecosystem of AI tools — from design ideation to code generation and content workflows. This supercharges creativity, speed, and quality across every phase of the process.
From Idea to Online
I don’t just design or code — I deliver complete, launch-ready digital products. From first idea to final pixel, I cover every step of the journey.
Concept Crystallization
We clarify goals, users, and positioning — shaping ideas into clear direction and strategy.
Brand Identity
Logo design, visual language, and brand systems that unify your message across all channels.
Web Design
Responsive and aesthetic UI/UX designs — crafted for clarity, usability, and engagement.
Content & Copywriting
Strategic website copy, UX microcopy, and structured content — clear, aligned, and effective.
Web Development
Fast, responsive websites built with React, Next.js, or WordPress — clean, scalable, and animated.
SEO & Launch Optimization
Technical SEO, performance tuning, and accessibility — ready to perform from day one.
Selected Works
